FAQs
Frequently Asked Questions
We're a team of founders, AI engineers, and organic growth specialists turning services into software. We’re building the system that turns search into pipeline.
Frequently Asked Questions
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How it works
01
What does Reach do?
Reach helps B2B companies turn SEO and AI search into a predictable revenue channel without hiring in-house or managing agencies. We combine research, strategy, content, and distribution into one system that drives qualified pipeline from Google and AI platforms like ChatGPT and Perplexity. We find the searches and prompts that matter across your buyer journey, turn them into a plan, and execute content, page updates, technical fixes, mentions, and distribution so you show up when buyers are researching, comparing, and shortlisting. We work as an extension of your team, with dedicated AISO specialists and AI workflows that deliver the output of 2 to 5 FTEs.
02
How is Reach different from SEO agencies?
Most agencies are slow and output-driven, delivering reports instead of results. Reach combines a platform, custom AI agents, and senior experts to own strategy and execution end to end. Our AI handles the heavy lifting so we ship in weeks, not quarters. We optimize for both Google rankings and AI recommendations in platforms like ChatGPT and Perplexity, where buyers are actively researching. We focus on the searches and prompts that drive pipeline, not vanity metrics, and execute across content, technical SEO, mentions, and community signals. You get full visibility into what we do, why it matters, and what’s working.
03
How is Reach different from other AI search and content generation tools?
Most tools stop at drafts and dashboards. They show what’s missing but not what to prioritize, why it matters, or how to execute, so your team still has to figure it out. Reach is different. We do the research, prioritize the highest-impact actions, and execute end to end while continuously improving performance. You get a full system for buyer journey research, keyword and prompt mining, on-page optimization, distribution, and ongoing experimentation to drive visibility, conversions, and AI recommendations.
04
Do you replace our existing SEO agency or work alongside them?
Most teams replace their agency because splitting work slows everything down. Reach combines AI and senior experts to move faster and deliver better results. We can also work alongside your team or agency, usually owning AI search strategy, research, prioritization, and high-impact execution while your team supports publishing. As results come in, most teams consolidate into Reach to remove handoffs and move faster. Compared to traditional agencies, which are slow and deliverable-focused, Reach is fast, AI-powered, and focused on outcomes. We operate as an extension of your team without the overhead.
05
What services does Reach offer?
Reach helps you turn Google and AI search into a steady source of qualified pipeline without hiring an SEO team or managing agencies. We combine research, strategy, content, optimization, and distribution into one system that delivers results fast. We start by identifying the highest-impact opportunities across your buyer journey, then execute end to end with new and updated content, technical improvements, backlinks, mentions, and community engagement. We track performance, refine the strategy, and scale what works to drive more visibility and conversions over time. You work directly with our team through Slack with full visibility into progress and results. Everything is powered by AI workflows and executed by senior experts, giving you the output of a full team with the speed and precision to win.
06
What does your process to optimize for SEO and AI search (AEO/GEO) look like?
We start by deeply understanding your product, positioning, ICP, and buyer journey so everything we do reflects how you actually win deals. Then we mine real buyer language from the places your customers learn and decide, and use AI to analyze hundreds of thousands of keywords and prompts to find the small set that drives most of your pipeline. We continuously study how AI models decide what to cite and recommend, adapt to what’s working, and run a tight optimization loop focused on revenue signals like engagement, conversions, and pipeline. The result is one system that combines context, strategy, execution, and continuous improvement, powered by AI and delivered by senior experts so work ships fast and results compound.
07
What kind of results can I expect and when?
Most teams see early signals in 30 to 60 days and meaningful pipeline impact in 3 to 6 months. That includes better rankings on high-intent searches, visibility in AI answers, and growing contribution to pipeline. Results compound as the system learns and improves, with organic often becoming a top acquisition channel within 6 months. Timeline varies by your starting point and how fast we can execute, but the focus is always the same: steady, measurable growth in traffic, visibility, and revenue.
08
Which KPIs should we measure? What would you consider success?
We focus on the metrics that drive revenue: visibility, qualified traffic, and conversions. First we build a strong content and distribution foundation, then we grow visibility across Google and AI platforms, and finally convert that traffic into pipeline and revenue. We track early signals like rankings and AI citations, then engagement and traffic quality, and ultimately leads, pipeline, and closed deals. The goal is simple: turn visibility into predictable revenue through a system that compounds over time.
09
How does pricing work?
Pricing is a simple monthly retainer with flexible scope designed to focus on what drives results. You can see the latest tiers and what’s included on our pricing page: https://usereach.ai/pricing. SEO and AI search aren’t fixed checklists, so we continuously prioritize the highest-impact work based on what’s converting, what AI and Google reward, and what competitors are doing. Each month we agree on clear deliverables, ship them, and review performance to double down on what works. We ask for an initial 3-month commitment to validate impact, then it’s month to month with no long-term lock-in.
10
Who would be the Reach team member dedicated for the day-to-day?
You get a dedicated AISO specialist who owns strategy and execution end to end and serves as your main point of contact. They’re backed by AI agents that handle the work of 2 to 5 FTEs, plus a team of researchers, content operators, and engineers, using proven playbooks from leading GTM teams.
11
What parts are my responsibility and which parts are handled by the Reach team?
We own strategy, research, and the agreed monthly execution, while you provide access, context, approvals, and publishing. We handle prioritization, buyer journey research, SEO and AI search audits, content creation and optimization, technical guidance, and a monthly roadmap tied to pipeline. We also identify high-impact community and backlink opportunities and share clear actions your team can execute, or we can run them for you as add-ons. We track performance, report on what’s working, and continuously refine the strategy. The goal is simple: a focused system that drives visibility, conversions, and pipeline without unnecessary overhead.
12
How do we measure ROI from AI Search?
We measure ROI through business outcomes, not just traffic. Because AI search doesn’t have clean attribution, we look at visibility in target prompts, branded search lift, direct traffic, sales feedback, and conversion and pipeline data from organic. The goal is simple: more qualified conversations and less reliance on paid over time. Here’s a good example of the results we achieve and how we think about attribution (https://resources.usereach.ai/cold-iq-case-study?source=copy_link).
What you get
01
Do you publish the pages directly to our CMS?
Yes. Publishing is included by default for any page type that already has a CMS collection or template set up in Webflow, Framer, or WordPress. If you need a new page template (e.g., a comparison page type that doesn't exist yet), we'll design and build it as part of the website templates add-on, and from that point on all pages of that type are auto-published.
02
What counts as a "page created"?
Any net-new page or major page rewrite counts as one page (new structure, new copy, new search intent target). Smaller optimizations like updating a meta title, adding internal links, or adding AEO signals like FAQ sections or statistics don't count against your monthly allocation. We do those as part of ongoing optimization.
03
What AI prompts do you track, and how?
We don't just pick random prompts to monitor. We start by mining real buyer questions from your sales call transcripts, customer support tickets, forums like Reddit and Quora, review platforms, and competitor analysis. Then we combine that with hard search demand data and use our AI agents to analyze hundreds of thousands of keywords and prompts at scale, identifying the small set that actually drives pipeline. From there, we monitor how ChatGPT, Perplexity, and Google AI Overviews respond to those prompts: whether you're being cited, how often, in what position, and what patterns drive recommendations for each model. This is how we find the 5% of searches and prompts that drive 80% of your results. The number of prompts tracked scales with your tier: 50 for Startup, 100 for Growth, 150+ for Scale.
04
How does mention building work? What's the guarantee?
For each €200 outreach batch, we contact 50 relevant targets (publications, directories, listicle authors). Our average conversion rate means we secure at least 1 mention per batch. If we over-perform, you don't pay more. The only additional cost is what the publisher may charge for placement, typically $0 to $350 depending on the site.
05
What's included in community engagement?
We identify the Reddit threads, Quora questions, and G2 discussions that are being cited by AI models and ranking in search results for your target keywords. We craft authentic, value-adding responses that naturally position your brand. Each 10-post package includes target identification, response writing, posting, and tracking. This is separate from mention building because community engagement requires a different approach: authentic participation, not outreach.
06
Why is pricing based on company size, not scope?
Larger companies operate in more complex markets with more competitors, more buyer journey stages, and more pages to manage. The research is deeper, the strategy more nuanced, and the execution more involved. Everyone gets the same system and the same quality. What scales is the content volume, prompt monitoring scope, and strategic involvement, because the resulting complexity and potential impact are proportionally larger.
07
Can I get more pages per month than what's included?
Yes. Additional pages are available as a one-time add-on at €1,250 per 5 pages. This is useful when you're running a sprint to hit ambitious growth targets or want to capture a time-sensitive market opportunity. Same quality, same system. We'll always recommend what makes strategic sense rather than pushing volume for the sake of it. If you consistently need more, moving to the next tier often makes more economic sense.
08
Do you work with our internal SMEs?
Yes. We schedule workshops and focused SME interviews throughout the engagement, driven by the content roadmap. When a topic requires unique first-hand insights (technical depth, customer stories, product nuances), we set up a session with the right person on your team. This is what makes the content impossible to replicate, not just another AI-generated article.
09
What's the minimum commitment?
3 months. Organic growth compounds, so it takes time to build the foundation and start seeing the flywheel. After 3 months it rolls into a month-to-month engagement with 30 days notice. Annual commitments save 10%.
10
Who from our team needs to be involved?
One point of contact who knows your product and buyer, usually a founder, head of marketing, or head of growth. Heavy involvement during week 1-2 (kickoff workshop, strategy alignment), then we handle execution with async reviews and regular syncs. SME interviews are scheduled as needed, typically 30-minute sessions.
11
Do you work with competitors in the same space?
No. We cap at one client per category to avoid conflicts. If you're a spend management platform, we won't work with another spend management platform. Our insights and strategies stay exclusive to you.
12
What access do you need from us?
Google Search Console, Google Analytics 4, Bing Webmaster Tools, and CMS access for publishing. We also join your Slack for daily communication and set up a shared Notion workspace to track all deliverables transparently.
13
How is this different from an agency or AI tools?
Traditional agencies ship output but don't own outcomes. They report on rankings and traffic, but you can't connect any of it to pipeline. AI tools give you dashboards and complexity, but someone still has to understand your business, interpret the data, decide what to do, and actually execute. Reach combines our platform, AI agents, and hands-on experts into a single system that owns strategy, research, execution, and optimization end to end. You get a system that compounds over time, not a tool to manage or deliverables to review.
