Cookie Policy

Cookie Policy for Reach

Last Updated on July 31, 2025

1. Introduction

ZEE VENTURES, UNIPESSOAL LDA (“Reach,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website, https://usereach.ai/, and its subdomains (collectively, the "Site"). This Cookie Policy explains what these technologies are, why we use them, and your rights to control our use of them.

This policy should be read alongside our Privacy Policy and our Terms of Service. By using our Site and consenting through our cookie banner, you agree to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Reach) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

3. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site and Services to operate; we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Site. Third parties serve cookies through our Site for analytics, marketing, and other purposes. This is described in more detail below.

4. What Types of Cookies Do We Use?

The specific types of first-party and third-party cookies served through our Site and the purposes they perform are described in the table below:

a) Strictly Necessary Cookies

These cookies are essential to provide you with services available through our Site and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website to you, you cannot refuse them without impacting how our Site functions.

Cookie Name

__session

__client_uat

__cf_bm

Provider

Reach

Reach

Cloudflare

Purpose

Used to maintain your logged-in session and authenticate your identity as you navigate the platform.

Helps authenticate a user's identity during a session to ensure secure access.

Part of Cloudflare's Bot Management service, this cookie helps identify and mitigate automated traffic.

Duration

Session

Session

30 minutes

b) Functional Cookies

These cookies are used to enhance the performance and functionality of our Site but are non-essential to their use. However, without these cookies, certain functionality (like remembering your login details) may become unavailable.

Cookie Name

cookie_consent

Provider

Reach

Purpose

Stores your cookie consent preferences to respect your choices on subsequent visits.

Duration

1 year

c) Analytics and Performance Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or how effective our marketing campaigns are, or to help us customize our Site for you.

Cookie Name

_ga

_gid

_gat

_fullstory

mp_..._mixpanel

june.so-id

Provider

Google Analytics

Google Analytics

Google Analytics

FullStory

Mixpanel

June.so

Purpose

Used to distinguish users for statistical purposes.

Used to distinguish users for statistical purposes.

Used to throttle the request rate to Google's servers.

Helps capture session replay data to understand user interaction and identify usability issues.

Helps analyze user actions and events to understand product usage and improve features.

Identifies a user for the purpose of tracking product analytics and user behavior.

Duration

2 years

24 hours

1 minute

Session

1 year

1 year

d) Marketing Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. We may use these for our own ad campaigns on platforms like LinkedIn or Google.

Cookie Name

_gcl_au

UserMatchHistory

lidc

Provider

Google Ads

LinkedIn

LinkedIn

Purpose

Used by Google AdSense for experimenting with advertisement efficiency across websites.

Used for tracking visitors on multiple websites, in order to present relevant advertising based on the visitor's preferences.

Used to facilitate ad selection and routing.

Duration

3 months

30 days

1 day

5. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our Cookie Consent Banner, which appears when you first visit our Site.

  • Cookie Consent Banner: Our banner allows you to accept all cookies, reject all non-essential cookies, or customize your preferences. The "Reject" option is as easy to access as the "Accept" option. You can change your settings at any time by clicking on the "Manage Cookie Preferences" link in the footer of our website.

  • Browser Controls: In addition to our consent banner, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas may be restricted. As the means by which you can refuse cookies through your browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

6. Do Not Track Signals

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to Do Not Track or similar signals. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

7. Other Tracking Technologies

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users and to understand whether you have come to the Site from an online advertisement displayed on a third-party website.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at privacy@usereach.ai.

Company Information:

ZEE VENTURES, UNIPESSOAL LDA
NIF/NIPC: 518827410