About Us
We’re here to help companies win the search war.
In short
At Reach, we believe the future of growth isn't just building better tools. It's treating the entire organic growth workflow as software: versioned, observed, and continuously improved through AI-driven execution with expert calibration at the core.
Our system is a dynamic, scalable engine that learns, adapts, and compounds value over time. We don't sell hours or software licenses. We build growth engines that operate like the best software platforms: fast, flexible, and relentlessly outcome-focused. The best part is that as we continue working with top GTM teams, the system keeps getting better.
Every month you wait is a month where existing demand keeps going to competitors and compounding on their side. The search war is a zero-sum game. We help you win it.
Search is changing
Meet the founders
José Velez
Co-founder & CEO, Reach
Fmr. founder & CEO of Rely.io (Techstars NYC '21). Raised $3.6M. Built a team of 20+ and built products that won awards like #2 AI Product of the month on ProductHunt and were used by engineering teams of leading tech companies like ESPN Bet and Feedzai. Now building Reach, an AI search research lab helping growth stage B2B and SaaS companies like ColdIQ, Indie Campers, Carro, and Fidelidade turn organic and AI search into their best performing growth channel.
José Pedro Nunes
Co-founder & CTO, Reach
Fmr. VP of Engineering at Unbabel and Head of Engineering at BeReal and Sky, with a track record of building and scaling world class engineering orgs at high growth tech companies.
Bernardo Ferreira
Founding AI Search Optimization Strategist, Reach
Previously led the SEO & GEO department at Portugal’s #1 eCommerce, where he generated over 250M organic sessions and 100M€ revenue attributed to organic. Trained thousands of professionals in Digital Marketing. Director of a Postgraduate Programme in Traffic Acquisition at IPAM.
Jacques Ikot
Founding Product Engineer, Reach
Former Full Stack Engineer at AppSmith, where he built custom AI-powered agents and applications, and previously served as CTO. Came highly recommended by our product designer, after having worked together at a previous startup.
Alex Abiola
Founding Product Designer, Reach
Designed AI native products for high-growth SaaS startups like Rely (Raised $3.6M) and global organizations like the United Nations.
Mathias Krauss
Founders Associate, Reach
Former founders associate at Lanch (raised €26M, scaled to 160+ people in <2 years) and worked as a visiting associate at HV Capital (€2B+ AUM, 200+ investments).
Moses Agbonmabi
Content Engineer
Previously a content manager at GrowthX ($12m Series A) and a frequent contributing writer for major digital platforms like beehiiv. An SEO content strategist, writer, and growth marketer specializing in the B2B SaaS, FinTech, and creator economy spaces.
Sara Santos Neves
Growth Strategist (SEO, AEO)
Senior SEO and discoverability strategist with 11+ years of experience across B2B, e-commerce, media, affiliate, and iGaming, having worked with Wella Company, Observador, ODYS Global, and Livesport. Her latest work has contributed to +54% Google Search clicks, +46% Discover clicks, and +35% Google News clicks YoY.
Inês Lourenço
CPTO, Leadfeeder
She's spent her career engineering the moment a high-intent visitor turns into a known account ready for sales, first scaling Usercentrics to 100M+ ARR, now leading product at the visitor identification platform thousands of B2B teams rely on to turn anonymous traffic into pipeline.
Tweets we live by
Sam Altman
@sama
Move faster. Slowness anywhere justifies slowness everywhere. This week instead of next week. Today instead of tomorrow. Moving fast compounds so much more than people realize.
Aaron Levie
@levie
As a startup, always bias towards simple. Customers will tell you when your product doesn't do enough, but will never ask for fewer features when they stop using your product because it's too complex.
Jack Altman
@jaltma
How to make teams productive:
• keep them very small
• have as few priorities as you can
• do as few hours of meetings as possible
Sahil
@shl
The secret to scaling: designers who code, engineers who design, marketers who write SQL, PMs who write copy, customer support folks who open PRs, leaders who do support. The more skills overlap, the less people need to meet, the more gets shipped.
