About Us
We’re here to help companies win the search war.
In short
At Reach, we believe the future of growth isn't just building better tools. It's treating the entire organic growth workflow as software: versioned, observed, and continuously improved through AI-driven execution with expert calibration at the core.
Our system is a dynamic, scalable engine that learns, adapts, and compounds value over time. We don't sell hours or software licenses. We build growth engines that operate like the best software platforms: fast, flexible, and relentlessly outcome-focused. The best part is that as we continue working with top GTM teams, the system keeps getting better.
Every month you wait is a month where existing demand keeps going to competitors and compounding on their side. The search war is a zero-sum game. We help you win it.
Search is changing
Meet the founders
José Velez
Co-founder & CEO, Reach
Fmr. founder & CEO of Rely.io (Techstars NYC '21). Raised $3.6M. Built a team of 20+ and built products that won awards like #2 AI Product of the month on ProductHunt and were used by engineering teams of leading tech companies like ESPN Bet and Feedzai. Now building Reach, an AI search research lab helping growth stage B2B and SaaS companies like ColdIQ, Indie Campers, Carro, and Fidelidade turn organic and AI search into their best performing growth channel.
José Pedro Nunes
Co-founder & CTO, Reach
Fmr. VP of Engineering at Unbabel and Head of Engineering at BeReal and Sky, with a track record of building and scaling world class engineering orgs at high growth tech companies.
Tweets we live by
Sam Altman
@sama
Move faster. Slowness anywhere justifies slowness everywhere. This week instead of next week. Today instead of tomorrow. Moving fast compounds so much more than people realize.
Aaron Levie
@levie
As a startup, always bias towards simple. Customers will tell you when your product doesn't do enough, but will never ask for fewer features when they stop using your product because it's too complex.
Jack Altman
@jaltma
How to make teams productive:
• keep them very small
• have as few priorities as you can
• do as few hours of meetings as possible
Sahil
@shl
The secret to scaling: designers who code, engineers who design, marketers who write SQL, PMs who write copy, customer support folks who open PRs, leaders who do support. The more skills overlap, the less people need to meet, the more gets shipped.
