We're a team of founders, AI engineers, and organic growth specialists turning services into software to disrupt a $100B+ market. We’re building the system that turns search into pipeline. Based in Lisbon, working with the best GTM teams globally.
Lisbon
Lisbon
Join Reach as our first People Operations lead. Based in Lisbon, in person.
This is the person who makes Reach run. You'll own how we hire, how we onboard, how we operate day to day, how we come together as a team, and how we keep our finances and internal processes tight. People operations in the fullest sense: talent, operations, company events, and finance.
It's a true generalist, founding role for someone who has seen how great startups are run and wants to build that engine here. You'll wear many hats now, and grow into leading a team as we scale.
At Reach we're building the operating system to help companies monitor and control their visibility in AI search. We combine our platform, custom AI agents, and the top 1% of hands-on experts in organic growth (SEO & AEO) to help companies show up when buyers are researching and comparing solutions on Google and inside AI search engines like ChatGPT and Perplexity, and turn that visibility into pipeline and revenue.
We're approaching $1M ARR, basically bootstrapped, growing fast, and targeting $5M ARR by the end of 2026. We've been doing this for companies like ColdIQ ($7M ARR, #1 Clay worldwide sales agency), Indie Campers ($140M+ ARR), Carro, Fidelidade, Fraudio, Noxus and others.
A few recent results:
Grew Indie Campers' revenue attributed to AI search by +1,318.62% YoY (14x) and organic search revenue by +7.85% YoY across 2025, delivered during a full website migration. Read the case study.
Helped ColdIQ influence $506K in signed contract value from organic and AI search in ~4 months, making SEO and AI search their #1 traffic source with organic traffic up 7.3x. Read the case study.
Took Carro from a 0% to 34.58% AI citation rate (4.5x the nearest competitor) and the #3 most-cited domain in their category, now consistently closing 7-figure deals sourced from AI search. Read the case study.
You can see more of the results we drive for our customers here.
We're turning services into software to disrupt the $100B+ SEO/AI Search market, which will get drastically bigger as search behavior shifts to AI and ad budgets follow.
🤝 The team
We're a team of founders, AI engineers, and SEO & AEO specialists passionate about creating a category defining company that moves fast and has fun doing it.
Here's a look at what life on the team is like. This is our latest company retreat:
Our founders have a proven track record of building and scaling fast growing tech companies. Jose Velez (CEO) was the solo founder & CEO of Rely.io, an internal developer portal used by top engineering orgs like ESPN Bet and Feedzai, and launched AI products that reached #1 Product of the Day and #1 AI Product of the month on Product Hunt. He raised $3.6M from top-tier firms like J12 Ventures, Shilling Capital Partners, Techstars NYC, and TheVentureCity, as well as from notable angels.
Jose Pedro Nunes (CTO) has a track record of building and scaling world class engineering orgs at high growth tech companies. He was the former VP of Engineering at Unbabel and Head of Engineering at BeReal and Sky.
Bernardo Ferreira (founding AI search strategist) led the strategy behind more than 250M organic visits and €100M in revenue attributed to SEO at Worten (think Iberian Amazon) in 2024.
📍 Location
This role is based in Lisbon, in person, working side by side with the founding team. If you need to relocate, we'll support it, including visa sponsorship where possible. Expect some travel, including to our New York hub.
This is a broad People Operations role that spans people and hiring, operations, company events, and finance. We've ordered the priorities by leverage, not by hours. You will own three things:
Talent is the highest-leverage thing you can influence at this stage. It's priority number one.
Own talent sourcing end to end: prospecting, outreach, and building pipelines of exceptional candidates, with a special focus on leadership hires.
Run and improve our hiring process: screening, interviewing, coordinating loops, and helping close candidates.
Own onboarding and the people experience so new hires are productive and feel at home from day one.
You'll own the operational backbone and the rituals that keep the company organized and connected as it scales.
Own operations and legal: contracts (sending and managing customer contracts), onboarding paperwork, invoicing, and expense reimbursement.
Build the internal processes that keep everything running smoothly as we grow.
Own company events and culture: retreats, in-person gatherings, and offsites that make Reach a place people love working.
A set of essential, recurring tasks you'll take ownership of and keep running smoothly. You won't be leading finance, but you'll make sure these things stay on track.
Finance and admin tasks: help keep bookkeeping, invoicing, reimbursements, and coordination with our accountants moving.
Stay on top of the numbers: help keep reporting current (cash, runway, burn) so the founders always have what they need.
Keep it organized: take ownership of these recurring tasks and systematize them so they run smoothly alongside your people and operations work.
*Our job titles may encompass various career levels, and the actual base pay for this position will be determined based on multiple factors including training, transferable skills, work experience, business requirements, and market conditions. Additionally, this role is eligible for equity and comprehensive benefits.
Join Reach as our first People Operations lead. Based in Lisbon, in person.
This is the person who makes Reach run. You'll own how we hire, how we onboard, how we operate day to day, how we come together as a team, and how we keep our finances and internal processes tight. People operations in the fullest sense: talent, operations, company events, and finance.
It's a true generalist, founding role for someone who has seen how great startups are run and wants to build that engine here. You'll wear many hats now, and grow into leading a team as we scale.
At Reach we're building the operating system to help companies monitor and control their visibility in AI search. We combine our platform, custom AI agents, and the top 1% of hands-on experts in organic growth (SEO & AEO) to help companies show up when buyers are researching and comparing solutions on Google and inside AI search engines like ChatGPT and Perplexity, and turn that visibility into pipeline and revenue.
We're approaching $1M ARR, basically bootstrapped, growing fast, and targeting $5M ARR by the end of 2026. We've been doing this for companies like ColdIQ ($7M ARR, #1 Clay worldwide sales agency), Indie Campers ($140M+ ARR), Carro, Fidelidade, Fraudio, Noxus and others.
A few recent results:
Grew Indie Campers' revenue attributed to AI search by +1,318.62% YoY (14x) and organic search revenue by +7.85% YoY across 2025, delivered during a full website migration. Read the case study.
Helped ColdIQ influence $506K in signed contract value from organic and AI search in ~4 months, making SEO and AI search their #1 traffic source with organic traffic up 7.3x. Read the case study.
Took Carro from a 0% to 34.58% AI citation rate (4.5x the nearest competitor) and the #3 most-cited domain in their category, now consistently closing 7-figure deals sourced from AI search. Read the case study.
You can see more of the results we drive for our customers here.
We're turning services into software to disrupt the $100B+ SEO/AI Search market, which will get drastically bigger as search behavior shifts to AI and ad budgets follow.
🤝 The team
We're a team of founders, AI engineers, and SEO & AEO specialists passionate about creating a category defining company that moves fast and has fun doing it.
Here's a look at what life on the team is like. This is our latest company retreat:
Our founders have a proven track record of building and scaling fast growing tech companies. Jose Velez (CEO) was the solo founder & CEO of Rely.io, an internal developer portal used by top engineering orgs like ESPN Bet and Feedzai, and launched AI products that reached #1 Product of the Day and #1 AI Product of the month on Product Hunt. He raised $3.6M from top-tier firms like J12 Ventures, Shilling Capital Partners, Techstars NYC, and TheVentureCity, as well as from notable angels.
Jose Pedro Nunes (CTO) has a track record of building and scaling world class engineering orgs at high growth tech companies. He was the former VP of Engineering at Unbabel and Head of Engineering at BeReal and Sky.
Bernardo Ferreira (founding AI search strategist) led the strategy behind more than 250M organic visits and €100M in revenue attributed to SEO at Worten (think Iberian Amazon) in 2024.
📍 Location
This role is based in Lisbon, in person, working side by side with the founding team. If you need to relocate, we'll support it, including visa sponsorship where possible. Expect some travel, including to our New York hub.
This is a broad People Operations role that spans people and hiring, operations, company events, and finance. We've ordered the priorities by leverage, not by hours. You will own three things:
Talent is the highest-leverage thing you can influence at this stage. It's priority number one.
Own talent sourcing end to end: prospecting, outreach, and building pipelines of exceptional candidates, with a special focus on leadership hires.
Run and improve our hiring process: screening, interviewing, coordinating loops, and helping close candidates.
Own onboarding and the people experience so new hires are productive and feel at home from day one.
You'll own the operational backbone and the rituals that keep the company organized and connected as it scales.
Own operations and legal: contracts (sending and managing customer contracts), onboarding paperwork, invoicing, and expense reimbursement.
Build the internal processes that keep everything running smoothly as we grow.
Own company events and culture: retreats, in-person gatherings, and offsites that make Reach a place people love working.
A set of essential, recurring tasks you'll take ownership of and keep running smoothly. You won't be leading finance, but you'll make sure these things stay on track.
Finance and admin tasks: help keep bookkeeping, invoicing, reimbursements, and coordination with our accountants moving.
Stay on top of the numbers: help keep reporting current (cash, runway, burn) so the founders always have what they need.
Keep it organized: take ownership of these recurring tasks and systematize them so they run smoothly alongside your people and operations work.
*Our job titles may encompass various career levels, and the actual base pay for this position will be determined based on multiple factors including training, transferable skills, work experience, business requirements, and market conditions. Additionally, this role is eligible for equity and comprehensive benefits.
Ready to turn search into your best performing growth channel?
Schedule a 30-minute call with Reach to walk you through the tactics we used to turn SEO and AI search into a compounding channel for ColdIQ, Indie Campers, Fidelidade, and more, and map out what it would look like for your company.
© 2026 Reach AI Labs Inc.
Ready to turn search into your best performing growth channel?
Schedule a 30-minute call with Reach to walk you through the tactics we used to turn SEO and AI search into a compounding channel for ColdIQ, Indie Campers, Fidelidade, and more, and map out what it would look like for your company.
© 2026 Reach AI Labs Inc.
Ready to turn search into your best performing growth channel?
Schedule a 30-minute call with Reach to walk you through the tactics we used to turn SEO and AI search into a compounding channel for ColdIQ, Indie Campers, Fidelidade, and more, and map out what it would look like for your company.
© 2026 Reach AI Labs Inc.
