Most marketing teams are wrestling with the same questions about organic and AI search:
→ Is our brand being cited and recommended in ChatGPT, Perplexity, and Gemini?
→ Which keywords and prompts should we even be tracking?
→ How do we turn this visibility into qualified pipeline?
→ How do we measure if it's actually working, and solve attribution?
→ What does the full system look like, end to end?
On May 21, we'll answer all five by taking one real growth stage company from the audience and design their full organic growth strategy live. End to end.
Between Upwork, Scribd, and Reach, we've moved billions of organic visits and helped some of the most demanding GTM teams turn that traffic into real pipeline.
Abby leads Organic Growth at Upwork and is a Search Engine Land Award winner. Before that, as Senior PM SEO at Scribd, she scaled SEO across Everand, Scribd, and SlideShare to 3.5B annual visits across 250M+ pages, lifting organic 70% with AI-led content systems.
José runs Reach, the operating system companies use to win visibility in AI search. They are working with several world class companies to build compounding growth channels for them from SEO & AEO. ColdIQ added $506K ARR from organic in 4 months. Indie Campers grew 13.18x revenue from AI search in 8 months. Carro closed several 7-figure deals through ChatGPT.
From defining who's actually buying, to figuring out the exact prompts and keywords they use, to building the content and conversion engine that turns visibility into pipeline.
This is usually high-touch, high-ticket strategic work. Five-to-six figure engagements.
This time, we're doing it live. In public. For free. Once.
What we'll build (and the frameworks we’ll share)
We'll go end-to-end on one real growth-stage SaaS company, using the same frameworks we run with paying customers. You'll see each one applied live and walk away with all of them.
🎯 Positioning, using the Value Prop Canvas. Defining who's actually buying, what they're trying to do, and what we should be saying to them. The foundation everything downstream is built on.
🔍 Prompt and keyword research. The framework to figure out which prompts on ChatGPT, Perplexity, and Gemini your buyers are actually using, plus the Google keywords that still matter. How to prioritize them by intent and revenue potential, not search volume.
📈 Ranking and citation analysis. Once you know the prompts and keywords, what do you actually do to rank on Google AND get cited in AI answers? The diagnostic for finding the gaps, plus the content roadmap to close them.
🚀 Conversion (CRO). Turning the right traffic into leads, not just sessions. On-page conversion, visitor identification, and the chain from anonymous visit to booked meeting.
One company gets the system built in front of them. Everyone else leaves with the same blueprint, applied to a real business they can study.
Who this is for
Founders and CEOs who want pipeline, not just traffic
Heads of Marketing and Growth leaders trying to connect AI visibility to real revenue
Product marketers who want a working playbook for positioning, messaging, and funnel
GTM teams running outbound who want better signals and timing
Anyone building modern inbound-led outbound systems
Want your company to be the one we build for?
Go to the LinkedIn announcement post and comment PICK ME plus your domain. We'll pick one company live during the webinar, right before we start.
If you just want to attend, register here.
