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How ColdIQ generated $506k in contract value from SEO & AI Search

How ColdIQ generated $506k in contract value from SEO & AI Search

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How ColdIQ generated $506k in contract value from SEO & AI Search

About Us

Reimagining Service as Software.
Engineering AI Visibility
To help companies win the search war.

Reimagining Service as Software.
Engineering AI Visibility To help companies win the search war.

Leading GTM teams trust Reach to turn SEO & AI search into compounding growth channels


In short

At Reach, we believe the future of growth isn't just building better tools. It's treating the entire organic growth workflow as software: versioned, observed, and continuously improved through AI-driven execution with expert calibration at the core.
Our system is a dynamic, scalable engine that learns, adapts, and compounds value over time. We don't sell hours or software licenses. We build growth engines that operate like the best software platforms: fast, flexible, and relentlessly outcome-focused. The best part is that as we continue working with top GTM teams, the system keeps getting better.

Every month you wait is a month where existing demand keeps going to competitors and compounding on their side.
The search war is a zero-sum game. We help you win it.

Search isn’t clicking like it used to.

AI is reshaping how people discover, evaluate, and choose the companies and products they work with. A big part of the buyer journey no longer happens on your website. And honestly, it’s not even happening on Google the way it used to.
Today, a lot of research and shortlisting happens inside AI platforms like ChatGPT and Perplexity.

People ask AI to help them solve their problems. They ask for recommendations. They compare vendors. They validate claims. They look for pros and cons. And they do all of that before they ever click a blue link or go to your website.

Attention is becoming the scarcest resource. Companies are all competing to capture the existing search demand, and the winners are the ones who engineer their visibility deliberately, not hope for it.

This is creating a once in a decade opportunity for marketing and SEO teams. The companies that figure out how to show up in these new search experiences will own the category. The ones that do not will keep losing deals they never knew existed.

This is your moment to lean into systems thinking so that you can turn search into your company’s number one growth engine. To build a system that compounds quarter after quarter while competitors keep paying more for less.

Reach gives you that system. A platform combined with forward deployed experts, powered by AI agents. We handle the research, strategy, and execution end to end, so you can focus on the decisions that matter while the engine keeps compounding.

Meet the team

José Velez

Co-founder & CEO

Fmr. founder & CEO of Rely.io (Techstars NYC '21). Raised $3.6M. Built a team of 20+ and built products that reach #1 Product of the day on PH and were used by engineering teams of leading tech companies like ESPN Bet and Feedzai.

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José Pedro Nunes

Co-founder & CTO

Fmr. VP of Engineering at Unbabel and Head of Engineering at BeReal and Sky, with a track record of building and scaling world class engineering orgs at high growth tech companies.

Bernardo Ferreira

Founding AI Search Optimization (AISO) Strategist

Generated over 250M organic sessions across multiple industries and previously led the SEO & GEO department at Portugal’s #1 eCommerce. Trained thousands of professionals in Digital Marketing. Director of a Postgraduate Programme in Traffic Acquisition at IPAM.

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Jacques Ikot

Founding Product Engineer

Founding product engineer. Former Full Stack Engineer at AppSmith, where he built custom AI-powered agents and applications, and previously served as CTO. Came highly recommended by our product designer, after having worked together at a previous startup.

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Alex Abiola

Founding Product Designer

Has also been working with José Velez since the early days of Rely.io.

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Mathias Krauss

Founder Associate

Former founder associate at Lanch (raised €26M, scaled to 160+ people in under two years) and associate at HV Capital.

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Gonçalo Antunes

Founding AI engineer

Founding AI engineer. Was a founding engineering at Rely.io

TWEETS WE LIVE BY

TWEETS WE LIVE BY

TWEETS WE LIVE BY

The secret to scaling: designers who code, engineers who design, marketers who write SQL, PMs who write copy, customer support folks who open PRs, leaders who do support.
The more skills overlap, the less people need to meet, the more gets shipped.
Sahil @shl
How to make teams productive:
• keep them very small
• have as few priorities as you can
• do as few hours of meetings as
possible
Jack Altman @jaltma
As a startup, always bias towards simple. Customers will tell you when your product doesn't do enough, but will never ask for fewer features when they stop using your product because it's too complex.
Aaron Levie @levie
Move faster. Slowness anywhere justifies slowness everywhere. This week instead of next week. Today instead of tomorrow. Moving fast compounds so much more than people realize.
Sam Altman @sama

A team of highly passionate, talented and fun individuals working to build a category defining company.

Proven Track Record

We’ve done it before. Before launching ZeeLabs, our founding team built Rely.io, a developer-platform used by engineering orgs like ESPN Bet and Feedzai. The milestones below show we know how to ship, earn trust, and deliver products that the market loves — the same execution DNA now powering our AI-agent work.

Ready to turn search into your best performing growth channel?

Let’s chat about how we can fuel your growth with organic search.
Schedule a 30-minute call with Reach to walk you through the tactics we used to turn SEO and AI search into a compounding channel for ColdIQ, Indie Campers, Fidelidade, and more, and map out what it would look like for your company.