Spent three years at Nestlé driving organic and retail search for the Zone Europe Nutrition category across 30 markets. Led technical SEO audits, schema and Core Web Vitals work, content and competitor gap analysis, and GEN-AI content production at scale, then moved into eRetail search, where he rebuilt the search optimization process for Amazon and other retailers and shipped an AI agent to optimize PDP pages. Trained Nestlé search teams in Lisbon, Cairo, Lviv, and Manila. Now focused on helping brands win inside AI-driven search.